Scholfield Honda

Logo of the Women's Choice Award - a symbol of trust and excellence in customer service, awarded to Scholfield Honda.

Scholfield Honda: A Beacon of Excellence in Customer Service

For seven consecutive years, Scholfield Honda has been honored with the Women’s Choice Award® for Outstanding Customer Experience. The Scholfield dealership qualified based on receiving excellent survey scores in several areas including the overall sales experience, where nine out of 10 of their female customers reported that they would highly recommend Scholfield Honda to friends and family.

Empowering Women in Automotive Decisions

“Car buying remains the most dreaded shopping experience among women which is why the Women’s Choice Award is widely sought after by progressive dealerships who appreciate being recognized as a dealer that women can trust and refer with confidence”, said Delia Passi, Founder of WomenCertified® and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

“We are proud of Scholfield Honda for taking ownership of their customer experience and creating a business environment that provides exceptional service both to women and men alike.”

The Economic Influence of Women in the Automotive Sector

Considering that women now account for more car purchases and service sales than men, the Women’s Choice Award is Passi’s way of finding a dealership she can choose with confidence.

  • Women buy more than half of the new vehicles in the U.S. and influence up to 80% of all car purchases (Source: Forbes: Women In Cars, 2015)
  • As the chief decision makers for the home, women represent an economic powerhouse, making more than 85% of the consumer purchases (in the U.S.) and influencing over 95% of total goods and services (Competitive Edge Magazine and EPM’s Marketing to Women, 2015).
  • 65% of service customers at dealerships are women (, 2013)
  • Women spend over $200 billion per year on new vehicles and mechanical servicing of vehicles each year (, 2013)